On June 18, 2025, the 2025 Mobile World Congress (MWC) officially opened in Shanghai. As a leader in the domestic IoT wireless transmission and edge AI (Artificial Intelligence) chip field, Beken showcased its new generation of low-power, high-performance chip product matrix at the event.

With AI technology gradually extending from the cloud to the edge, edge AI applications are experiencing unprecedented development opportunities. Beken, with its forward-looking product planning and chip design, has firmly grasped the technological high ground of "low power + high computing power", providing terminal manufacturers with an integrated solution of "edge intelligence + stable connectivity". This accelerates the intelligent process of consumer electronics and smart home products.

At the 2025 MWC Shanghai exhibition, Beken highlighted its extensive coverage and successful solution cases in the smart hardware field, including AI toys, smart glasses, smart door locks, smart lighting, smart cameras, central control panels, pet feeders, and more. Among them, an AI toy named "Fuzozo" with big eyes and a furry appearance became a major attraction. "Fuzozo" is an AI-based toy focused on providing emotional companionship for the Z generation. It features a plush and portable design, and through multimodal interaction and pet-like nurturing gameplay, it establishes long-term emotional bonds with users, alleviating loneliness and anxiety. The product also includes social features, allowing users to make friends by simply "tapping" devices, facilitating rapid social networking among young people.

This "Fuzozo" AI toy was developed by Robopoet, an AI emotional companion hardware company, and was officially launched in the market in June of this year. As a newly established AI company founded in early 2024, Robopoet completed an angel round of financing worth tens of millions of yuan within a year and successfully launched this highly innovative AI toy product, demonstrating remarkable product development speed and technical integration capabilities.

It is worth noting that the "smart brain" of this charming AI toy comes from Beken's self-developed BK7258 Wi-Fi 6 ultra-low-power AI-SoC chip. With the support of this tiny chip, the AI toy can achieve smarter human-machine interaction and more efficient and stable wireless connectivity. The ultra-low-power technology significantly extends battery life, allowing the AI toy to accompany users around the clock, truly realizing the concept of "understanding your needs and always being there". It perfectly combines "emotional companionship" with "intelligence", infusing the AI toy with a "smart soul".

The charm of the "Fuzozo" AI toy is inseparable from Beken's deep technical accumulation in the field of edge AI. The BK7258 chip, as Beken's core platform for smart terminals, fully supports the Wi-Fi 6 standard, providing faster, more stable, and lower-latency wireless connectivity. It ensures smooth information exchange in multi-device environments, guaranteeing that the interaction between the AI toy and users is always quick, responsive, and natural. Moreover, whether it is voice interaction, image recognition, or high-definition video processing and transmission, the high-performance AI processing unit built into the BK7258 can easily handle these tasks at the edge, building a stable and agile intelligent computing platform for the AI toy.

To further accelerate the development process of AI toys for customer manufacturers, Beken provides an AI development kit (AIDK) based on the BK7258 chip. This solution is specifically designed for smart devices like AI toys. It not only supports keyword wake-up and anytime interruption but also integrates DVP camera access and dual-screen display, building a powerful multimodal interaction capability. In addition, the AIDK integrates various functional modules such as gyroscopes, NFC, buttons, vibration motors, Nand Flash, LEDs, and battery/power management. It offers a complete solution from edge processing, network acceleration to large language model integration, helping developers more efficiently realize diverse innovative smart hardware and bring ideas to life quickly.

In terms of audio capabilities, the AIDK supports edge-based 3A audio processing and VAD (Voice Activity Detection) for significantly enhanced voice interaction experiences. The platform is also compatible with multiple network environments (Wi-Fi, LTE, BT PAN) and supports mainstream audio and video codec formats (such as H264, G722, OPUS, etc.), meeting the needs of a wide range of devices and platform access.

Regarding AI capability integration, the AIDK has completed integration with major audio and video service platforms such as Agora, Volcano Engine, and Tencent Cloud, and supports integration with mainstream large language models like Doubao, OpenAI, and DeepSeek. This helps AI toys achieve more natural and intelligent voice and emotional interactions, moving from "understanding instructions" to "understanding emotions" and ushering in a new era of personalized companionship.

The successful cooperation with Robopoet is a vivid demonstration of Beken's AI technology empowering consumer scenarios. In the future, Beken will continue to focus on the edge AI chip field, constantly expanding its cooperation boundaries to help more smart terminal products enter everyday life. This will make AI truly accessible and warm-hearted. In the new wave of the AI era, Beken is using its "core" strength to illuminate the intelligent future of every device.